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Small acts. Lasting possibilities.

A better future
starts with
a good pair.

Every child deserves the confidence to take their next step. We’re here to empower young people across Los Angeles, one pair of shoes at a time.

For our neighbors.
For the next generation.
THE NEXT STEP STARTS HERE
A pair of blue sneakers, ready for a new beginning
ONE PAIR.
SO MUCH POSSIBILITY.
SPLA
LOS ANGELES
OUR PURPOSE

Empower. Encourage. Embolden.

Children at the heart.
Community at every step.

A plan with purpose

Small steps.
A stronger community.

Good intentions need a way forward.
Here’s how we’re building ours.

01

Build community

Grow our local and online presence.

02

Make giving easier

Work toward physical drop-off locations.

03

Partner for good

Connect with organizations that care.

04

Reach local schools

Provide directly to school districts.

05

Go beyond shoes

Expand to more everyday essentials.

A child’s yellow sneakers hanging from a park bench

More than a pair of shoes

Confidence for
the everyday.

Getting to class. Making a new friend. Joining in. The right pair of shoes helps children show up for the moments that matter.

  • Support for children in Los Angeles County
  • Community engagement and shoe drives
  • A focus on everyday needs
Explore our mission

The people behind the purpose

Local hearts. Shared ambition.

Meet the team behind
The Sneaker Project LA.

Christian Johnson

Christian Johnson

CEO & Co-Founder

Armine Nahigian

Armine Nahigian

CDO

Logan Elliot

Logan Elliot

CFO & Co-Founder

McKay Johnson

McKay Johnson

CTO & Co-Founder

Connor Carson

Connor Carson

Finance Consultant

Every pair has a purpose

Help make the next step possible.

A little support can be the start of something bigger.

Make a difference