Our mission
A fairer start.
A stronger next step.
We believe everyday essentials can open up everyday possibilities. Our mission is to empower, encourage, and embolden children in the Los Angeles community.
It starts
with shoes.
By providing shoes, we aim to support disadvantaged youth across Los Angeles County and contribute to their health, confidence, and self-esteem.
Simple acts. Meaningful support.
Built around what children need.
Shoes are an essential part of daily life. We want to give young people one more tool to move through their day with confidence.
Our approach brings together shoe drives, community engagement, and direct support for everyday needs. As we grow, our ambition is to work with local school districts, build partnerships, and expand beyond shoes.
Be part of the communityThe purpose behind every pair
More than shoes.
A step toward possibility.
Explore what moves us.
Built for the next generation
A pair of shoes. A world of possibility.
Comfort for the walk to school. Confidence to join in. We focus on shoes and everyday needs that help young people take their next step.
Take partThe people behind the purpose
Local hearts. Shared ambition.
Meet the team behind
The Sneaker Project LA.
Christian Johnson
CEO & Co-Founder
Armine Nahigian
CDO
Logan Elliot
CFO & Co-Founder
McKay Johnson
CTO & Co-Founder
Connor Carson
Finance Consultant
Every pair has a purpose
Help make the next step possible.
A little support can be the start of something bigger.